This Week on the Floor: Ask This Before You Show a Single Grill

Most grill conversations start too fast.

Before you walk a customer to a model, ask this one question:

“How do you see yourself using your backyard most nights?”

Not what grill are you looking for — but how they picture the space.

Why it works:

• It shifts the conversation from price to purpose
• It surfaces frequency, group size, and cooking style naturally
• It opens the door to accessories, fuel type, and layout without pressure

Customers don’t want to be sold a grill.

They want confidence they’re choosing the right one.

Slow the start.

Speed up the close.